Fair Trade Live

To commemorate 30 years since Live Aid became a fundamental milestone in the campaign against global poverty first Fair Trade Towns from across the globe took part in Fair Trade Live. The aim was to raise awareness of Fair Trade with world leaders, local mayors and the media being invited.


On Saturday 18th July there was non-stop entertainment provided across all time zones by at least one location throughout a 24 hour period live streamed through YouTube. The entertainment started at ‘The FIG Tree @ St. Johns’ with an opening by the Deputy Mayor of Lancaster at midday and continued into the evening with live music from 8pm to 10pm provided Alex Hulme, Joni Fuller and friends.

Alongside Lancaster Fair Trade Live, events took place in Kumamoto, Japan, the first Fair Trade Town in Asia; Saarbrucken, the first Fair Trade Town in Germany; Pays de la Loire, one of the first Fair Trade Towns in France; Media PA, USA, the first Fair Trade Town in the American continents; Ebolowa, working towards becoming the first Fair Trade Town in Cameroon and Poços de Caldas, Brazil, the first officially recognised Fair Trade Town in South America.

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